Managing for Effective Customer Service

Organisations that offer differentiated, reliable and customer-friendly service have a distinct competitive advantage. This course examines how to manage your team to deliver consistent service excellence and create and maintain a productive, customer focused culture. 

Who should attend?

Managers responsible for ensuring effective delivery of customer service.

Objectives

By the end of the course participants will be able to:

  • Understand your role and responsibilities in delivering excellent customer service
  • Develop a customer-centric culture within your team
  • Motivate, manage and lead your team and individuals to deliver high quality customer service standards.
  • Implement measures to monitor and support improvements in customer service.
  • Enhance the effectiveness/ performance of your team and the achievement of objectives and results.

Content

  • The manager as a role model
    • Your role and responsibilities
    • Your impact on individuals, behaviours and culture
    • Creating a client-centric culture within your team
  • Motivating teams and individuals
    • Build commitment within your team to deliver quality service
    • Providing support and recognition
    • Understand how team member experience mirrors the customer experience
  • Understanding customer expectations
    • Ensuring consistency at every customer "touchpoint"
    • Importance of understanding the organisations' services
    • Identifying customers' needs and issues
    • Demanding customer - exploring options and alternatives
  • Setting and reviewing customer service standards
    • Why set customer service standards?
    • Setting SMART objectives
    • Reviewing performance against standards
    • Monitoring customer satisfaction - continuous improvement
  • Action planning
    • What does the team need to do to meet customer expectations?
    • What am I going to do to satisfy customer needs?

Duration

½ day

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