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- April Bembridge – Chief People Officer, Cooper Parry
- Are You Claiming The Right Amount? Gated
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- Audit and Assurance
- AUDIT FOR AIM LISTED COMPANIES
- B CORP
- Bundle and Pricing Options
- BUSINESS SERVICES INSIGHTS
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- Corporate Finance News & Insights
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- CP INNOVATION – WHAT OUR CLIENTS SAY
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- CP Tech 100
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- Creative Tax Reliefs
- CULTURE
- DIVERSITY POLICY
- Early Stage To SME- WHAT OUR CLIENTS SAY
- Ecommerce
- Eddie Latham & PJ Scott – Co-founders, Velocity Commerce
- Education
- EMPLOYMENT TAX
- FAQS
- Financial Reporting
- Find Us
- Flexible ‘Finance Bench’
- Future Events
- Galahad Clark – Founder VivoBarefoot
- GLOBAL TALENT PROGRAMME
- GRADUATES
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- Helena Hills – Founder & CEO, TrueStart
- HIGH GROWTH LOW DOWN
- Homepage
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- Impact Beyond Business
- Impact Beyond Business New template
- In Their Words
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- Inheritance Tax
- Intellectual Property & Patent Box
- INTERNATIONAL TAX
- Investment Calculator UK
- James Hyde – Founder & CEO, James and James
- Jay Richards & Cat Agostinho – Co-Founders, Imagen
- Justin Harling – CEO, CAE Technology Services
- LANDLORD
- LEGAL STUFF
- Let’s Stop Calling It R&D V2 Gated
- Life at cooper parry
- Lounge Underwear Webcast
- MAKING TAX DIGITAL
- Management Information and Reporting
- MANAGING AGENTS
- Manufacturing Tax and Advisory
- Marketing Thank You
- MID MARKET – WHAT OUR CLIENTS SAY
- Mid-Market
- New Hub CP
- New Hub CP Live Lounge
- Newsletter Form
- Newsletter Thank You
- NFP Webcasts And More
- Not For Profit Audit
- Operational Systems & Technology
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- Meet the Team
- Meet the Team Retail
- Our People – Big Business
- Our People – Board
- Our People – Business Tax
- Our People – Capital Allowances
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- Our People – Facilities & Wellbeing
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- Our People Team
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- Outsourcing
- OVERSEAS EXPANSION
- Past Events
- Paul Richardson – Executive Chairman, Gymshark
- Paul Turton – CEO, Pact Coffee
- PENSIONS AUDIT
- Personal Tax
- Personal Tax Compliance
- PLACEMENTS
- Preference Centre
- PRIVACY POLICY
- Private Equity Advisory
- PROPERTY AND LANDLORDS
- R&D Capital Allowances
- R&D Newsletter Thank You
- R&D Tax Credits Questionnaire: Are you eligible?
- Raise investment or debt
- Raising Finance
- Read All About It
- Rebelution 2
- Rebelution 2 Top Tips – Cooper Parry Corporate Finance
- Rebelution 2 Top Tips – Cooper Parry IT
- Rebelution 2 Top Tips – Cooper Parry Wealth
- Rebelution 2 Top Tips – CP Futures
- Rebelution 2 Top Tips – VAT & Brexit
- Research & Development Tax Credits
- Research And Development Tax Credits
- RESIDENCE & DOMICILE ADVICE
- Retail
- Retail Advisory
- Retail Tax
- Rob Law MBE – Founder, Trunki
- Scale Up & High Growth
- SECURITY POLICY
- Service Charge
- Service Test
- SETTING UP BUSINESS IN THE UK
- SHARE INCENTIVES AND REWARD
- Share incentives: Annual Reporting
- SHAREHOLDER TAX ADVICE
- Shaun Doak – CEO, React Group Plc
- Small Business
- SNAPSHOT
- Succession Planning
- Supporting start ups
- SUSTAINABILITY
- Tax – What our clients say
- TAX COMPLIANCE SERVICES
- Tax Services
- TAX SETTLEMENTS AND INVESTIGATIONS
- Tech & High Growth
- Tech & High Growth – What our clients say
- TEN STAGES TO INVESTMENT
- TEN STAGES TO SALE
- Test2
- This Is Us
- Tom and Tina Warner – Co-Founders, Warner’s Distillery
- Transaction Deals
- Transaction Services
- Transaction Services – What Our Clients Say
- TRANSACTION TAX
- TRANSFER PRICING
- Trusts and Estates
- UK support for International groups
- VAT SERVICES
- Virtual Bookkeeping
- Virtual FD
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Employee engagement ties together and measures your peoples’ passion for their jobs, their commitment to your business’s purpose and values, and their levels of motivation and effort.
The root of engagement is a clearly defined purpose – a shared vision that binds your people together, energises them and creates a genuine feeling of belonging and being valued. We delved deeper into how to improve employee engagement.
It’s not about sensitivity. It’s about productivity
Engagement analysts and advisors, Gallup, found that engaged teams show 21% greater profitability.That’s because high levels of engagement are directly linked to higher productivity, increased customer satisfaction and lower staff turnover rates.
Engaged employees are happier than they’re disengaged counterparts, both inside the workplace and out. But don’t mistake happiness for engagement – it’s only one element. An individual can be ‘happy’ with their job if their workload is low and they’re breezing through each day with minimal effort. Or they might be ‘happy’ if you plonk a ping-pong table down in the office. But that won’t act as a stand-alone catalyst for their work, they won’t be committed, and you won’t experience the above benefits to anywhere near the same extent.
How can your organisation improve employee engagement?
Define your goals
Make sure your people know exactly what they’re engaging to. Start by defining your purpose and your values in a crystal-clear fashion. In doing so, make sure you appreciate that your people are the key to creating the incredible client experience that will guarantee your success. Too often, business’s purposes are weighted heavily (and sometimes exclusively) towards what they provide for customers. They lose sight of their people’s role in everything they do, and they miss the opportunity to unite them in a collective push for common goals.
“Find and develop likeminded people that share your values”
That’s the ethos of Chris Hill, CEO of The New World Trading Company. He spoke in detail at our Culture Carnival about how they’ve successfully engaged 1500 people, split across 26 locations, and made it into the Top 10 of The Sunday Times Best Companies list for three years running. How’s that for credibility?
For him, engagement starts with hard work and patience during the recruitment stage. If your business was a person, what would they be like? How would you define their personality? From there, recruit people who show the same traits. Surround yourself with likeminded individuals, those that understand and share your passions and your drivers.
Recruitment, alongside training and treating people fairly every day, is one of Chris’ ‘basics’, and they pave the way for his more eye-catching engagement methods. These include splitting New World Trading Company into six ‘Tribes’; teams who compete in monthly, high-adrenaline challenges like Total Wipeout and Ninja Warrior.
Frequent feedback
Constantly get your people’s feedback and suggestions – it’s the only way you’ll shape and adapt your business to their specific needs. Doing an annual survey like Best Companies isn’t enough on its own. You need to monitor progression, engagement and happiness constantly. Keep the feedback loop open, and let your people know that you want to hear their voice and their opinions every day of the year.
You’ll see peaks. You’ll see troughs. But as long as you create a medium for your people to submit their comments (anonymously if they wish), you’ll always be learning and flexing your business to increase engagement.
Put your people first
Sounds obvious, right? But are you making your people feel valued? Start with the basics:
- Provide the right tools and systems for your people
Create an efficient environment for them to work in, characterised by up to date, reliable processes. Nothing gets frustration bubbling like operational sticking points, and if you don’t iron out the issues, you best believe your competitors will.
- Offer and encourage flexible work patterns
Show that you trust your people and give them the ability to work whenever, wherever and however suits them best. Chances are, when you take off the 9-5 shackles, you’ll see big benefits when it comes to productivity, alongside an inevitable increase in employee engagement and loyalty.
- Give your people individual attention
Arrange regular one-to-ones with their line managers and maintain continuous two-way feedback. For many, this will be the perfect way to boost their engagement and their development. And for those who don’t benefit from these meetings, it’s your chance to learn more about them so you can adapt and improve your approach with these individuals going forward.
- Prioritise Learning & Development (L&D)
A lack of training and room for growth are often defining factors in people’s decisions to search for a job elsewhere. Make sure your offering appeals and caters to all styles of learning through a breadth of formats including interactive workshops, podcasts, articles or online courses. And make sure they’re accessible to all your people, especially those that may be working away from the office or at other locations.
- Prioritise Learning & Development (L&D)
Businesses that make sure their people are in roles that let them use their strengths enjoy 38% higher productivity and 50% lower turnover. If you don’t have a crystal-clear idea of what your people’s strengths are, conversations or surveys such as Gallup’s Strengths Finder would be the perfect place to start.
- Recognise and reward success
If something great happens; shout about it. Create a culture where no success goes uncelebrated, and show your appreciation with non-monetary rewards and shout-outs.
What are some of the challenges?
According to Gallup, 85% of employees aren’t engaged at work . Over a quarter of employees are at a high-risk of turnover. And research by Glassdoor found that 53% of people thought they’d find a comparable job within six months if they were to quit their current role. For a business owner, they’re some pretty daunting numbers.
For many of you, the issue of teams split across multiple locations is thrown into the mix too. You’ll need to work out how to engage, motivate and reward these teams in a fair, consistent manner.
And then there’s your current culture and engagement levels to consider. You might be dealing with a lack of motivation, high turnover rates or an underlying distrust of management. The above changes could be a radical step for you, and they might be viewed as radical by your people, but ultimately, they’ll be worth it. And that’s backed up by the stats on culture and engagement. Time and time again.
Engage excellence
It’s difficult to put the importance of employee engagement into words. It’s an energy that pulses through your business. The root of vitality, happiness and success. And as more and more businesses open their eyes to how crucial a role it pays in their future, now’s the time to ask: are you doing all you can to engage your people?
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