From Après-Ski to Audit Joy: Our Journey with Jubel Beer
SUPPORTING HIGH GROWTH BRANDS WITH THEIR FIRST YEAR AUDIT
Jubel, A UK-based beer brand launched in 2018 by founder Jesse Wilson who was inspired by a unique après-ski tradition in the French Alps, adding peach to lager. What started as a simple idea has grown into a distinctive niche in the drinks market. Combining the crisp refreshment of lager with the vibrant flavour of fruit. This innovation positioned Jubel as a challenger brand in a crowded beer category. Appealing to consumers looking for something lighter, more flavourful, and health conscious.
Since its national launch in 2018, Jubel has experienced rapid growth. The brand has secured listings with major UK supermarkets including Sainsbury’s, Tesco, Waitrose, and Ocado. Its beers are now available on draught in around 1,500 pubs across the country. This expansion has been supported by strong financial backing, including a funding round in 2022 that raised $3.69 million, enabling Jubel to scale production and distribution. By 2025, the company reported an impressive 95% year-on-year revenue growth, cementing its position as one of the fastest-growing beer brands in the UK.
The brand’s commitment to sustainability is reflected in its B Corp certification, eco-friendly packaging, and ongoing carbon reduction initiatives. This ethical stance, combined with its vibrant identity built around joy and adventure, has helped Jubel stand out in a competitive market.
Challenges Faced by a Young, Fast-Growing Company
For a business like Jubel, the first audit brings unique challenges. Their small finance team was already stretched managing day-to-day operations. Adding audit requirements into the mix created additional pressure. With no prior audit experience, they needed clear guidance and reassurance throughout the process. Rapid growth also adds complexity. Systems and processes often haven’t fully matured, which can make compliance more demanding. On top of this, there’s the need to maintain momentum in the market while meeting regulatory obligations. These factors combined mean that a first-year audit for a fast-growing company is about more than ticking boxes; it’s about providing practical support and expertise to keep the business moving forward without compromise.
How We Supported Jubel with Their First Audit
Jubel came to us for their first audit during a period of significant expansion and growing national recognition. With a lean finance team, they needed more than just an auditor. They needed a partner who understood their business and could guide them through the process with minimal disruption. Our experience with high-growth consumer goods companies and numerous first-year audits meant we were well equipped to provide that support. We focused on building a relationship based on trust and understanding their goals, ensuring the audit was not only compliant but also smooth and stress-free. By taking a hands-on approach and tailoring our support to their needs, we helped Jubel navigate this critical milestone confidently.
And what Jubel said about working with us
“Cooper Parry made our first-year audit so much smoother than we expected. Splitting the process into two stages was a game-changer. We worked through our opening balances ahead of year end, which gave the team a flavour of what was coming and meant we had all the supporting evidence ready when it mattered.
One of the trickier areas for us was accounting for share options, but the Cooper Parry team were brilliant at talking us through how to report them and equipped us to land the adjustment with our CEO.
I’m sure no one ever says an audit is easy, but this was far less invasive and disruptive than we imagined. We were able to shape their time in our office and manage requests around our other business priorities, which made a huge difference.
If I had one tip for any CFO about to go through their first audit, it would be: plan early, know your processes, and make sure you involve the right people from your business. And most importantly, book a date for beers with your team to thank them for their time!”
Tash Verspyck – Head of Finance
About Jubel
Jubel, the UK‑based craft fruit‑lager brand, has raised approximately £3m in funding to support its continued growth, combining institutional investment from C&C Group (Magners) and backing from several angel investors. This funding has enabled Jubel to scale production, grow nationwide distribution, and solidify its position as a standout challenger within the UK beer category.
