PROBLEM
10star is a leading B2B supplier to licensed sportsbook companies, providing risk‑management algorithms that automate data and revenue reporting. As the business grew and prepared to expand beyond tennis into other sports, its existing approach to revenue reporting became a barrier to scale.
Revenue data was complex, changeable over time and difficult to evidence, and processes were handled manually using spreadsheets. This approach was time‑consuming, costly and increasingly impractical as transaction volumes increased. To support ongoing growth, 10star needed a reliable, automated data foundation that would improve efficiency, accuracy and financial visibility.
SOLUTION
10star selected NetSuite as its ERP platform and partnered with Cooper Parry Digital to integrate its backend system directly into NetSuite.
Our team designed a one‑way integration to improve reporting and financial visibility. This involved:
- Creating a custom NetSuite record to store betting line data per match, designed to support future expansion into additional sports
- Developing custom scripts to aggregate backend data and automatically post daily revenue journals into NetSuite
- Producing consolidated profit and loss reporting within NetSuite, replacing manual spreadsheet processes
The solution automated revenue reporting while ensuring that datasets were structured, scalable and future‑proof.
VALUE ADDED
- Manual revenue reporting replaced with automated journals
- Around one‑third reduction in time spent on manual processing
- Improved accuracy, reliability and auditability of financial data
- Greater financial visibility, with flexible reporting and analysis in NetSuite
- Reduced operational cost and risk
- A scalable platform ready to support expansion into new sports and markets
As a result, 10star’s finance team can focus on higher‑value activities, confident that their reporting processes will scale efficiently with the business.
