PROBLEM
Aguettant UK is a specialist manufacturer of pre‑filled syringes and injectable medicines, serving around 600 hospitals across the UK and Ireland. As part of a growing international organisation, Aguettant needed greater visibility, consistency and insight across its sales and marketing operations—without disrupting day‑to‑day activities.
The business faced several challenges:
- Fragmented data across multiple systems, limiting visibility of account activity and performance
- Difficulty reconciling forecasts due to unsynchronised external sales data
- Limited access to performance metrics and pipeline insights
- Inefficient, manual lead capture and marketing processes
- A lack of robust, auditable consent management to support GDPR compliance
Aguettant required a centralised, insight‑led Salesforce platform that could unify data, improve forecasting accuracy and support more effective strategic decision‑making.
SOLUTION
Aguettant partnered with Cooper Parry Digital to deliver a series of phased Salesforce implementations between March 2023 and May 2024, modernising sales intelligence, marketing automation and reporting capabilities.
The solution included:
- Implementation of Salesforce Revenue Intelligence to provide real‑time pipeline visibility, purpose‑built analytics and AI‑driven insights
- Einstein Forecasting to generate accurate, reliable sales forecasts aligned to quotas and targets
- Custom CRM Analytics dashboards consolidating Salesforce and external sales data to deliver a complete view of account performance
- Automated lead capture using Account Engagement forms, routing leads to sales teams based on geography and product interest
- A digitised, auditable consent management process to support GDPR compliance
- Deployment of Marketing Cloud Account Engagement to automate campaigns, journeys and performance tracking
- Use of Experience Cloud to manage and approve internal and external content across regulatory workflows
Training and change‑management support ensured rapid user adoption and consistent use across teams.
VALUE ADDED
- A single source of truth for sales, marketing and customer performance data
- Improved pipeline visibility and AI‑driven forecasting accuracy
- Faster, more informed strategic decision‑making
- Significant reduction in manual data handling and reporting effort
- Robust GDPR‑compliant consent tracking with full audit trails
- Enhanced marketing insight through automated journeys and campaign analytics
- Hours saved each week on reporting and performance analysis
- A scalable Salesforce platform supporting ongoing growth and future innovation
As a result, Aguettant UK now operates with an insight‑led, data‑driven Salesforce environment that strengthens commercial performance, improves compliance and supports high‑quality patient care.
