About Premier Sports TV
Premier Sports is a sports subscription broadcaster specialising in football and rugby. Since its launch in 2009, the company has grown significantly, particularly from 2018 onwards when it secured mainstream rights such as LALIGA, Serie A, and the PRO14. Today, Premier Sports offers a wide range of content including Scottish football (Scottish Premiership, Scottish Cup and Premier Sports Cup) LALIGA, Copa del Rey, Coppa Italia, United Rugby Championship (URC), Investec Champions Cup, Top14, NASCAR and NHL. Subscribers can access content direct from the website of their preferred platform including Sky, Virgin, the Premier Player streaming platform, Amazon and STV Player.
LOCATION: Ireland
EMPLOYEES: 25-50
INDUSTRY: Sports Media & Broadcasting
SOLUTION: Salesforce Marketing Cloud Engagement
GO LIVE DATE: November 2025
Their Challenges
- Customer Communication Complexity: Premier Sports communicates daily with subscribers about upcoming content, win-back offers, and promotions. Managing this manually was time-consuming and inefficient.
- Reducing Churn: With flexible and annual subscription models, retaining customers and demonstrating value was critical.
- Limited Resources: Operating as a lean organisation with overlapping roles meant minimal capacity for complex projects.
- Data Fragmentation: Gathering actionable insights from multiple platforms was difficult, slowing decision-making and reporting.
Our Solutions
The Cloud Orca team worked closely with Salesforce to deliver a robust marketing automation solution. The process began with an introduction from Salesforce, which recommended Cloud Orca as the implementation partner. The team:
- Implemented Salesforce Marketing Cloud Engagement to automate customer communication journeys and reduce manual workload.
- Integrated data for better segmentation and targeted campaigns.
- Provided clear documentation and training, ensuring Premier Sports could manage the system independently.
- Delivered the project under tight budget and time constraints, completing setup by November to support December’s major content schedule.
This collaboration ensured Premier Sports not only had the right technology but also the expertise to maximise its potential.
Key Benefits
- Time Savings: Automation freed up the communications team to focus on strategic tasks.
- Immediate ROI: Promo code tracking showed the system paid for itself within six weeks.
- Improved Analytics: Easy access to actionable data enabled faster, data-driven decisions.
- Scalability: A foundation for future enhancements like mobile push and advanced segmentation.
- Enhanced Customer Experience: Consistent, timely communications improved engagement and retention.
How We Could Help You
If your business struggles with customer engagement, churn reduction, or managing communications across multiple platforms, we can:
- Design and implement tailored marketing automation solutions.
- Deliver projects on time and within budget, even under tight constraints.
- Provide training and support to empower your team.
- Help you leverage data for smarter decisions and measurable results.
Client Testimonial
“Rarely do projects come in on time and on budget, but Cloud Orca delivered exactly that. They were clear on expectations and flexible with our evolving needs. Both they and the Salesforce team provided excellent aftercare. The automation has already paid for itself and freed up valuable time for our team. We now have actionable insights at our fingertips, helping us move from gut feeling to data-driven decisions. The partnership with Salesforce and Cloud Orca has been a game-changer for us.”
Brendan Scott – Customer Operations, Premier Sports
