PROBLEM
Team17, an award‑winning UK games label working with independent developers worldwide, experienced increased operational strain as demand for its publishing and partnership services grew. While the business continued to scale successfully, internal systems and processes were limiting efficiency, visibility, and collaboration.
Key challenges included:
- Fragmented operations and tools
Sales, production, and partnership processes were managed across spreadsheets, email inboxes, and disconnected documents, creating operational inefficiencies. - Poor pipeline visibility
Opportunities and prospects were tracked using Google Sheets, Excel, and Outlook, leaving teams without a clear or accurate view of the sales pipeline. - Inconsistent process management
The lack of a unified system made it difficult to manage workflows consistently or support cross‑department collaboration. - Limited access to actionable data
Team17 lacked structured data capture and real‑time reporting, preventing leadership from gaining insight into performance or forecasting effectively. - Inefficient diary and task management
Switching between tools to schedule meetings, manage tasks, and coordinate communications caused delays and reduced productivity.
Team17 required a unified CRM platform that could centralise operations, improve visibility, and support scalable growth.
SOLUTION
Cooper Parry Digital delivered a Salesforce‑based CRM solution designed to unify Team17’s sales and operational workflows while improving collaboration, reporting, and user experience.
The solution included:
- Salesforce Sales Cloud implementation
Sales Cloud centralised customer, partner, and opportunity data, providing transparency across the sales funnel and improving pipeline management. - Real‑time collaboration with Quip
Quip was introduced to support real‑time collaboration across departments and with external partners, replacing disconnected documents and spreadsheets. - Improved diary and task management with Salesforce Inbox
Salesforce Inbox enabled users to sync emails and calendars directly with Salesforce, allowing contacts, leads, tasks, and events to be managed from a single interface. - Enhanced data visibility and analytics
Tableau CRM (Einstein Analytics) delivered real‑time insight into customers, products, and prospects, enabling teams to analyse sales activity and uncover actionable insights. - Single, unified platform
Salesforce replaced multiple disparate tools, allowing Team17 to manage sales operations, forecasting, and collaboration from one scalable system.
VALUE ADDED
The Salesforce solution delivered by Cooper Parry Digital enabled Team17 to streamline operations, improve collaboration, and gain meaningful insight into its business.
Key outcomes included:
- A unified CRM platform
Sales, partnership, and operational activities are now managed within a single system, reducing complexity and improving efficiency. - Improved time efficiency
Removing the need to switch between multiple tools resulted in a 35% increase in time efficiency across the organisation. - Greater visibility and data‑driven decision‑making
Real‑time reporting and analytics provide leadership with clear insight into pipeline performance, customer activity, and business forecasts. - Enhanced user experience and adoption
Salesforce Inbox and streamlined workflows improved usability, making it easier for teams to capture data and engage with the platform. - Stronger collaboration across teams
Quip enabled faster project execution and improved coordination between internal teams and external partners. - Future‑ready and scalable operations
The Salesforce architecture supports Team17’s ongoing growth and evolving business needs.
