Nine United

9 September '25

4 minute read

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PROBLEM

Nine United is a global organisation made up of multiple partner businesses operating across design, retail branding, property administration, supply chain development, and product distribution. With more than 15 offices across Europe and Asia and operations spanning furniture, lighting, homeware, and lifestyle products, collaboration across regions and partners is central to the business model.

However, Nine United’s operations relied heavily on Google Sheets and fragmented processes, which created operational silos and limited visibility across projects, partners, and regions.

Key challenges included:

Operational silos across regions
Different countries and teams operated almost as separate entities, making it difficult to achieve consistency or a unified view of operations.
Lack of real‑time reporting
Reporting on projects, pipelines, and performance across multiple countries was manual, time‑consuming, and prone to error.
Disconnected communication tracking
Client and partner communications were not centrally logged, slowing decision‑making and causing teams to chase information.
Fragmented project and sales processes
Multiple brands, partners, and subject‑matter experts were involved in each project, but there was no shared system to keep everyone aligned.
Siloed team execution
Teams relied on emails and phone calls to transfer updates, increasing the risk of missed actions and delays.

Nine United needed a scalable platform that could unify global operations, provide real‑time visibility, and support collaboration across all regions and partners.

SOLUTION

Cooper Parry Digital implemented Salesforce Sales Cloud, delivering a single, global CRM platform designed to unify project management, sales activity, and partner collaboration across Nine United’s international footprint.

The solution included:

Salesforce Sales Cloud implementation
Salesforce became the central system for managing projects, partners, clients, and sales activity across all regions.
A single source of truth
All project data, partner updates, communications, and deliverables were consolidated into one platform, accessible globally.
End‑to‑end project and sales visibility
Sales Cloud was configured to support holistic project management, ensuring all teams could see status, next steps, and ownership at any time.
Improved internal collaboration
Salesforce Chatter was introduced to support real‑time collaboration on shared projects, significantly reducing reliance on email and phone.
Integrated communication tracking
Email integrations ensured historical correspondence was automatically logged against the relevant records, improving alignment across teams.
Real‑time reporting and dashboards
Salesforce reports and dashboards delivered instant insight into project progress, pipelines, and country‑specific performance metrics.
Mobile access for global teams
Salesforce Mobile enabled users to view and update records while working remotely or travelling between regions.
Custom calculations and reporting logic
Formula‑based calculations enabled real‑time insight into project sales and brand performance across multiple territories.
User adoption and enablement
Bespoke training, user guides, and videos ensured successful rollout and adoption across international teams.

VALUE ADDED

The Salesforce solution delivered by Cooper Parry Digital transformed Nine United’s ability to operate as a connected, global organisation.

Key outcomes included:

One unified global platform
Teams across Europe and Asia now work from a shared system with uniform data and processes.
30% increase in time saved
Centralised data and communication reduced time spent searching for updates and chasing information.
Improved transparency and control
Leadership gained real‑time visibility into projects and pipelines across all regions.
More effective cross‑team collaboration
Shared project views and in‑platform communication improved alignment between internal teams and external partners.
Accurate, real‑time reporting
Country‑level and global dashboards enable faster, more informed decision‑making.
Enhanced user productivity
Teams focus on delivering value rather than managing spreadsheets and manual updates.
Future‑ready, scalable foundation
Salesforce now underpins Nine United’s growth strategy, supporting new regions, partners, and brands with ease.