PROBLEM
LIVENow is a global media platform delivering live sports, music, comedy, talks, and cultural events to audiences worldwide. With a distributed workforce and hundreds of live event projects in flight at any given time, LIVENow needed a CRM platform that would support collaboration, standardisation, and real‑time visibility across its global operations.
At the time, sales and project management relied on a combination of Excel spreadsheets and Outlook inboxes, limiting insight, consistency, and scalability.
Key challenges included:
- Fragmented data and no single source of truth
Managing sales activity through spreadsheets and email made it easy for key opportunities to be missed. - Inconsistent pipeline management
Multiple pipelines existed across regions and teams, but there was no unified process to ensure everyone worked in the same way. - Limited visibility into sales and communications
Sales interactions and project updates were not centrally visible, reducing collaboration and insight. - Complex project oversight requirements
With hundreds of events spanning different locations, genres, dates, and commercial models, LIVENow needed structured project‑level data at a glance. - Inefficient and inaccurate reporting
Manual data capture and different reporting approaches across teams made consolidated global reporting slow and unreliable.
LIVENow required a scalable CRM solution that could unify global operations, improve visibility, and support effective reporting and mobile working.
SOLUTION
Cooper Parry Digital implemented Salesforce Sales Cloud to deliver a unified, scalable CRM solution tailored to the needs of a fast‑moving media and events business.
The solution included:
- Salesforce Sales Cloud implementation
Salesforce became the central platform for managing sales activity, communications, and pipelines across global teams. - Standardised pipeline and sales processes
Uniform processes ensured that teams worldwide captured data consistently and operated in the same way, improving collaboration and scalability. - Multiple customised pipelines
Salesforce was configured to support different pipelines for sponsorship, content, and distribution, enabling LIVENow to manage multiple revenue streams within a single CRM. - Project management and custom data objects
Bespoke custom objects were created to capture event‑specific data such as location, genre, dates, costs, and monetary value, providing instant project oversight. - Improved sales visibility and collaboration
Centralised tracking of communications and activities delivered a 360° view of customer and partner interactions. - Accurate, real‑time reporting
Structured data capture enabled LIVENow to generate reliable, global reports and dashboards from a single platform, accessible anytime and anywhere.
VALUE ADDED
The Salesforce solution delivered by Cooper Parry Digital transformed how LIVENow manages sales, projects, and global collaboration.
Key outcomes included:
- Real‑time visibility across sales and projects
Teams can now track opportunities, communications, and event projects in one unified system. - Improved operational efficiency
Structured pipelines and consistent processes reduced manual effort and improved day‑to‑day execution. - Scalable global collaboration
With all users working in the same way, teams can share data, insights, and knowledge seamlessly. - Stronger project oversight
Custom project data provides instant access to key commercial and operational information for every event. - Accurate, consolidated reporting
Salesforce delivers reliable insight across regions, enabling better planning and decision‑making. - Measurable business outcomes
- 50% increase in project pipeline
- 30% increase in business efficiency
- 25% increase in opportunities per quarter
- Future‑ready CRM foundation
The Salesforce architecture supports LIVENow’s continued growth and expanding global event portfolio.
