PROBLEM
TeamFeePay is a UK and Ireland‑based platform supporting grassroots football clubs with payments, registrations, fundraising and operational management. As the business grew, TeamFeePay needed to improve the efficiency, consistency and scalability of its sales and customer engagement processes.
The team was using an out‑of‑the‑box Salesforce setup with minimal automation. This resulted in slow approval cycles, large manual workloads, limited personalisation in customer communications, and a lack of processes tailored to TeamFeePay’s specific operating model. Customer data was not flowing efficiently between teams, making approvals, sales tracking and targeted marketing more time‑consuming and error‑prone than necessary.
SOLUTION
TeamFeePay partnered with Cooper Parry Digital to design and implement a bespoke Salesforce Sales Cloud solution, supported by Marketing Cloud Account Engagement, to standardise and automate sales and marketing activity.
Cooper Parry Digital delivered a tailored Salesforce instance that included:
- Custom lead and opportunity management with guided sales paths and validation rules
- Automated approval processes, ensuring faster decision‑making and stronger data governance
- Automated sales workflows, emails and reminders to reduce manual effort
- Integrated marketing automation using CRM data to enable segmented, personalised communications
- Centralised visibility of customer data to support consistent engagement across teams
The solution was introduced without disrupting day‑to‑day operations and designed to meet both immediate operational needs and long‑term customer engagement goals.
VALUE ADDED
- A standardised, automated sales process across the organisation
- Faster and more secure approval workflows
- Significant reduction in manual sales and marketing effort
- Improved data accuracy through validation and structured processes
- More personalised, timely customer communications driven by CRM data
- Better collaboration between teams through shared visibility and workflows
- Measurable impact, including time savings on marketing campaigns and improved ROI
As a result, TeamFeePay now operates with a more efficient, data‑driven sales and marketing engine, supported by a scalable Salesforce platform that enhances customer experience and supports ongoing growth.
