To B or not to B?
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In a noisy marketplace with consumers looking for positive businesses, it’s difficult for companies to differentiate their sustainability story. B Corp certification helps companies prove their sustainability credentials and demonstrate a purpose-driven approach.
Companies that are B Corp shifted from a shareholder led business model to a stakeholder driven model that requires a complete examination and refocus of activities, operations, and the impact that each of these factors has on all stakeholders. Ultimately, B Corps use business as a force for good.
To certify as a B Corp, companies must achieve a score of at least 80 points on the B Impact Assessment (BIA), which assesses companies’ performance in five key impact areas: Governance, Workers, Community, Environment and Customers. The certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company as a whole.
How to B Better?
Cooper Parry is B Corp certified and we can work with you if you want to B too.
Our approach for B Corp accreditation covers the steps below:
Food for thought
B Corps reap remarkable benefits. Purpose-driven businesses see increased customer commitment, higher levels of employee engagement, and enhanced relationships with stakeholders, all while building a positive, future-proof business. A B Corp certification proves without question your purpose-driven approach.
