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- Alice Stephenson – Founder & CEO, Stephenson Law
- All News
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- April Bembridge – Chief People Officer, Cooper Parry
- Are You Claiming The Right Amount? Gated
- AUDIT – WHAT OUR CLIENTS SAY
- Audit and Assurance
- B CORP
- Bundle and Pricing Options
- BUSINESS SERVICES INSIGHTS
- BUSINESS STRUCTURING
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- Business Tax
- CAPITAL ALLOWANCES
- CAPITAL GAINS TAX
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- Careers Contact Us
- Careers Trainees FAQs
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- CHARITIES
- COMMUNITY
- Construction
- Contact Thank You
- Contact Us
- COOKIE POLICY
- Cooper Parry Book Club
- Cooper Parry Event
- CORPORATE AUDIT
- Corporate Finance
- Corporate Finance – What Our Clients Say
- CORPORATE FINANCE DEALS
- Corporate Finance News & Insights
- Corporate Finance News & Insights
- Corporate Social Responsibility
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- CPERS: COOPER PARRY ENQUIRY RESOLUTION SERVICE
- Creative Tax Reliefs
- CULTURE
- DIVERSITY & INCLUSION
- DIVERSITY POLICY
- EARLY CAREER PROGRAMMES
- Early Stage To SME- WHAT OUR CLIENTS SAY
- Ecommerce
- Eddie Latham & PJ Scott – Co-founders, Velocity Commerce
- EDUCATION
- EMPLOYMENT TAX
- ENVIRONMENT
- FAQS
- Financial Reporting
- Find Us
- Flexible ‘Finance Bench’
- Future Events
- Galahad Clark – Founder VivoBarefoot
- GLOBAL TALENT PROGRAMME
- GRADUATES
- HEALTHCARE INSIGHTS
- Helena Hills – Founder & CEO, TrueStart
- HIGH GROWTH LOW DOWN
- Homepage
- Homepage
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- Impact Beyond Business
- Impact Beyond Business New template
- In Their Words
- In Their Words Retail
- INDIRECT TAX
- Inheritance Tax
- Intellectual Property & Patent Box
- INTERNATIONAL TAX
- Investment Calculator UK
- James Hyde – Founder & CEO, James and James
- Jay Richards & Cat Agostinho – Co-Founders, Imagen
- Justin Harling – CEO, CAE Technology Services
- LEGAL STUFF
- Let’s Stop Calling It R&D V2 Gated
- Life at cooper parry
- Lounge Underwear Webcast
- MAKING TAX DIGITAL
- Management Information and Reporting
- Manufacturing and Supply Chain
- Marketing Thank You
- MID MARKET – WHAT OUR CLIENTS SAY
- Mid-Market
- New Hub CP
- New Hub CP Live Lounge
- Newsletter Form
- Newsletter Thank You
- NFP Webcasts And More
- NOT FOR PROFIT
- Not For Profit Audit
- Operational Systems & Technology
- Our People
- Meet the Team
- Meet the Team Retail
- Our People – Big Business
- Our People – Board
- Our People – Business Tax
- Our People – Capital Allowances
- Our People – Corporate Finance
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- Our People – Transaction Tax
- Our People – VAT
- Our People – Wealth
- Our People Audit
- Our People Team
- Our Why And Values
- Outsourcing
- OVERSEAS EXPANSION
- Past Events
- Paul Richardson – Executive Chairman, Gymshark
- Paul Turton – CEO, Pact Coffee
- Payroll
- PENSIONS AUDIT
- Personal Tax
- Personal Tax Compliance
- PLACEMENTS
- Preference Centre
- PRIVACY POLICY
- Private Equity Advisory
- PROFESSIONAL SERVICES
- PROPERTY
- PROPERTY AND LANDLORDS
- R&D Capital Allowances
- R&D Newsletter Thank You
- R&D Tax Credits Questionnaire: Are you eligible?
- Raise investment or debt
- Raising Finance
- Read All About It
- Rebelution 2
- Rebelution 2 Top Tips – Cooper Parry Corporate Finance
- Rebelution 2 Top Tips – Cooper Parry IT
- Rebelution 2 Top Tips – Cooper Parry Wealth
- Rebelution 2 Top Tips – CP Futures
- Rebelution 2 Top Tips – VAT & Brexit
- Research & Development Tax Credits
- Research And Development Tax Credits
- RESIDENCE & DOMICILE ADVICE
- Retail
- Retail Advisory
- Retail Tax
- Rob Law MBE – Founder, Trunki
- Scale Up & High Growth
- SECURITY POLICY
- Service Charge
- Service Charge Accounts
- Service Charge Snapshot
- Service Test
- SETTING UP BUSINESS IN THE UK
- SHARE INCENTIVES AND REWARD
- Share incentives: Annual Reporting
- SHAREHOLDER TAX ADVICE
- Shaun Doak – CEO, React Group Plc
- Small Business
- SNAPSHOT
- Succession Planning
- Supporting start ups
- SUSTAINABILITY
- SUSTAINABILITY ADVISORY
- SUSTAINABILITY ASSURANCE
- SUSTAINABILITY CERTIFICATION
- Sustainability News
- SUSTAINABILITY REPORTING
- SUSTAINABILITY STRATEGY
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- TAX COMPLIANCE SERVICES
- Tax Investigations
- Tax Services
- TAX SETTLEMENTS AND INVESTIGATIONS
- Tech & High Growth
- Tech & High Growth – What our clients say
- TEN STAGES TO INVESTMENT
- TEN STAGES TO SALE
- Test2
- This Is Us
- Tom and Tina Warner – Co-Founders, Warner’s Distillery
- TOPICAL TAX UPDATES
- Transaction Deals
- Transaction Services
- Transaction Services – What Our Clients Say
- TRANSACTION TAX
- TRANSFER PRICING
- Trusts and Estates
- UK SUBSIDIARIES OF OVERSEAS COMPANIES
- UK support for International groups
- VAT SERVICES
- Virtual Bookkeeping
- Virtual FD
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WHAT CAN BUSINESS LEARN FROM A BIG WAVE SURF DUDE?
Meet Andrew Cotton. Surfing since the age of seven he knows all about the fine line between risk and recklessness.
Catching waves and being around the ocean has been his life. Andrew has firmly put Britain on the surfing map.
At first the Plymouth-born surfer focused on helping pioneer big-wave spots in Ireland, but more recently he turned his attention to Nazaré, Portugal. Numerous Billabong XXL entries followed. He came to wider attention in 2012, when he towed American surfer Garrett McNamara into what the Guinness Book of World Records confirmed as the biggest wave ever surfed.
In 2021, Andrew featured in HBO’s blockbuster doc series 100ft Wave. It followed his old pal McNamara as he attempts to hunt down the ‘Everest of surfing’, the 100-foot wave. Check it out. It’s amazing.
There have been lows too. While surfing in Nazaré in 2017, Andrew broke his back on a horrific wipeout. Since the accident, Andrew focused on regaining his strength to make a return to surfing – and to Nazaré. His determination means he’s one of the most talented big wave surfers around on the international stage. Always searching for that next big wave. The next challenge.
Andrew has made a lot of sacrifices to get to where he is today. Something he has in common with many entrepreneurial business owners.
John Maffioli and Ben Eason of HUB CP sat down with Andrew to chew over the question ‘are entrepreneurs mavericks or artists of calculated risk?’. Founding and then growing a successful business can require a certain amount of risk taking. Seizing opportunities can make all the difference. We wanted to explore Andrew’s attitude and how they align with entrepreneurs’ attitudes to risk, success and failure.
You can watch the full film of Andrew in discussion with John and Ben here. Short of time? Take a look at some key insight moments from their conversation. You’ll also learn some amazing things about the sport of big surf riding. Real adrenaline junkie stuff. There’s some great footage of Andrew in action.
WORST REGRETS ARE THE THINGS YOU NEVER DO
Ever had that feeling that the worst thing is the thing you haven’t done? Particularly if it’s something you knew you could? Andrew talks about the need to push pass all the fear and anxiety so as to not to pass up an opportunity. It’s this positive mind set which means even if things don’t go to plan, he still feels like he’s won.
SEIZE THE OPPORTUNITIES AND PUT EVERYTHING INTO YOUR GOAL
Even as a child Andrew knew he wanted to be a surfer. There were doubters. He was continually told ‘it’s not possible’. Even when trying other jobs, he never let go of his dream. Many businesses start in the same way. With a dream. Seizing opportunities and going for it. Grab hold of the positives and put everything into achieving your goal. Listen to the people who tell you ‘you can do it’ along the journey.
AMBITION IS BIGGER THAN FEAR
Whether you’re building a business or surfing a big wave it’s fine to be have fear. You need to accept it might not go to plan. But what really matters is that you have ambition. Ambition should always be bigger than your fear. Fear is healthy. Fear makes you competitive and you’ll always overcome it if your dreams are bigger.
PUTTING IT ALL ON THE LINE
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There are certain days when its worth putting everything on the line. Others when you should walk away. You need to know what’s right for you. Is this an opportunity that will happen again? In Andrew’s view you have to push through and get on with it. Tomorrow could be too late. You’ll have missed your chance.
CALCULATED RISK OR RECKLESS BRAVADO?
PUTTING IT ALL ON THE LINE
There are certain days when its worth putting everything on the line. Others when you should walk away. You need to know what’s right for you. Is this an opportunity that will happen again? In Andrew’s view you have to push through and get on with it. Tomorrow could be too late. You’ll have missed your chance.
CALCULATED RISK OR RECKLESS BRAVADO?
Much of what Andrew talks about in relation to big wave surfing has parallels with the world of business. In Andrew’s world he has a ‘wingman’ in the form of a jet ski rider to pull him out before things get too hairy. Who does an entrepreneur call upon for support? Where can they go to have a no holds barred honest, open conversation about how their appetite for risk impacts growth and performance?
Well. HUB CP was created to celebrate and bring together the most adventurous, rebellious and entrepreneurial minds. Get in touch if you’d like to know more about the business community we’ve built and continue to grow. We host thought-provoking natter and unmissable networking for business leaders. Get in on the action. And the opportunities.
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