embracent, the London-based digital transformation and technology optimisation consultancy has officially joined CP.
This is our seventh deal since partnering with New York-based private equity firm, Lee Equity Partners earlier this year, and it adds serious firepower to our Digital capability.
For the last decade, embracent has been reimagining technology and helping ambitious businesses deliver value more quickly. That includes tapping into fast-moving opportunities in AI and tech, embracing strategic data reviews and removing common barriers to performance and adoption.
Trusted by a wide range of clients, including Unite, Cranswick, Modulaire, Rexel, Sir Robert McAlpine and Transport UK, the team share CP’s rebellious, ambitious, challenger ethos, putting pace, value and agility front and centre in every solution.
Digital transformation is embracent’s game, and this deal is nothing short of transformational for CP and our clients.
Mark Lockton, Co-founder and CEO of embracent, said:
“Our values are core to our business, and we’re delighted to join forces with CP, a company that shares similar ethos and values – putting people first, building trusted partnerships, and focusing on meaningful outcomes. This partnership means that we’ll strengthen our ability to innovate, scale, and continue delivering exceptional results for the organisations we serve.”
Asif Ahmed, Managing Director, Cooper Parry Digital, added:
“Bringing embracent on board is a key addition to CP’s creation of a best-in-class digital consultancy for the mid-market. We’re anticipating what progressive clients are thinking about and providing joined-up, robust, real-world solutions. What Mark and his talented team is delivering in the digital transformation space perfectly complements our four other digital pillars: Salesforce, Oracle NetSuite, cyber security and data analytics.”
Ade Cheatham, our CEO, concluded:
“I’m delighted to welcome Mark, Gareth and the team on board. This latest deal plays right to the thrust of our vision. embracent helps us reimagine the way businesses are supported to drive their growth. We’re not just assembling smart capabilities, we’re creating a single, scalable powerhouse.”
