WHAT DO YOU DO?

My job? To make sure the world knows what happens when you mix brilliant people with brave thinking and zero beige …. My team aims to shine a spotlight on the exceptional results CP deliver for clients. And to do it in a way that makes people sit up, take note, and want a slice! We work to ensure our brand identity, marketing campaigns, and growth plans are as bold and brilliant as the business itself.

WHY DO YOU DO IT?
Marketing is where creativity meets commercial results. A sweet spot if you are business nerd with taste for big creative ideas … like me! I built my career working on global brands like L’Oréal, Lucozade and KitKat. Then stepped away from multinationals (and a lot of free chocolate) to join CP for a hit of entrepreneurial energy, and a culture that celebrates the irreverent! I love working on a brand that is challenging its industry and is built by smart people doing things differently, and better.

WHAT KIND OF PROJECTS HAVE YOU BEEN INVOLVED IN?
Marketing touches every part of the business. We help build the engine that fuels demand. We shape how CP looks, what it says, and how it shows up. Then we turn that into messaging the industry can’t ignore: showing our audience how CP delivers market-leading results for our clients. Marketing works across all teams/services/sectors: giving our business has a voice that turns heads and a presence that owns the room.

WHAT’S ON TOP OF YOUR BUCKET LIST?
I’m not built for standing still. My bucket list is a chaotic mix of travel, sport, and drinking wines. My hobbies include boarding planes and signing up for sport competitions I don’t understand.