PROBLEM
Perky Pear is a UK‑based retail brand that designs and sells innovative non‑surgical breast lift solutions. Founded in 2017, the business grew rapidly following the launch of its flagship product — often described as a “breast lift in a box”. As sales accelerated and interest from domestic and international retailers increased, Perky Pear needed its internal operations to scale at the same pace.
However, business‑critical processes were heavily reliant on Google Sheets and disconnected tools, making it difficult to manage opportunities, oversee production, and gain visibility across the organisation.
Key challenges included:
- Poor visibility across sales operations
Sales and pipeline data was managed in spreadsheets, making it difficult to track opportunities, forecast growth, or prepare for investment conversations. - Inefficient opportunity management
Deals were tracked manually, creating a high risk of missed follow‑ups and lost opportunities. - Limited production visibility
Production management was time‑consuming and lacked shared visibility, delaying order fulfilment and internal coordination. - Siloed working practices
Teams operated without a central system, limiting collaboration and transparency. - Low enterprise technology familiarity
With a small team, user adoption was critical — the CRM solution needed to be intuitive and well supported.
Perky Pear required a simple but scalable CRM platform that could centralise data, streamline production, and provide real‑time insight as the business transitioned towards a more B2B‑focused operating model.
SOLUTION
Cooper Parry Digital implemented Salesforce Sales Cloud, delivering a straightforward but powerful CRM solution that unified sales, production, and customer communication in one platform.
The solution included:
- Salesforce Sales Cloud implementation
Salesforce became the single source of truth for leads, opportunities, and customer interactions, replacing spreadsheet‑based processes. - Opportunity management and pipeline visibility
Structured opportunity tracking enables Perky Pear to monitor deal progress, manage pipeline stages, and close sales more efficiently. - Gmail integration
Salesforce was integrated with Google Mail, ensuring customer communications are automatically logged and visible to the team. - Production management workflow
Production was incorporated into Salesforce using standard functionality. When orders are placed, production teams are automatically notified, improving fulfilment speed and coordination. - End‑to‑end process visibility
Sales and production teams can now collaborate effectively within the same system, reducing delays and miscommunication. - User‑focused adoption strategy
Bespoke training videos were created and embedded directly in Salesforce, allowing users to access guidance whenever needed. - Lightweight, scalable design
The solution was intentionally simple, ensuring usability today while supporting long‑term growth.
VALUE ADDED
The Salesforce solution delivered by Cooper Parry Digital enabled Perky Pear to operate with confidence, clarity, and scalability during a period of rapid growth.
Key outcomes included:
- 20% increase in lead conversion
Improved opportunity visibility and structured follow‑ups reduced missed sales. - 28% increase in business efficiency
Automation and centralised processes significantly reduced manual effort. - Ten‑fold increase in customers per month
Scalable sales and production workflows supported rapid order growth. - Improved production fulfilment
Production teams receive real‑time order notifications, enabling faster and more reliable delivery. - Clear, real‑time sales insight
The leadership team now has visibility over pipeline, opportunities, and future growth. - Strong user adoption
Simple workflows and embedded training ensured the platform was embraced quickly by the team. - Foundation for rapid growth
Salesforce now provides a robust backbone to support increased demand, new retail partnerships, and future operational expansion.
Perky Pear now operates on a modern CRM platform that integrates sales and production seamlessly, enabling the business to scale without losing control or visibility.
