PROBLEM
Stenn Technologies, a fast‑growing global digital marketplace for international trade, e‑commerce, and digital services, experienced rapid customer growth that exposed limitations in its existing CRM and marketing infrastructure.
As one of the Financial Times’ Europe’s 1,000 Fastest‑Growing Companies, Stenn required a scalable, enterprise‑grade solution capable of supporting complex sales, marketing, onboarding, and customer support workflows across multiple teams.
Key challenges included:
- Limited marketing automation and campaign oversight
Existing marketing processes lacked the sophistication and automation required to engage prospects effectively at scale. Off‑the‑shelf tools were insufficient for Stenn’s needs, requiring bespoke solutions. - Inadequate forecasting and reporting capabilities
Stenn needed stronger forecasting tools to generate accurate revenue insights and understand onboarding performance. - No single source of truth for customer data
Data was fragmented across systems, limiting visibility across sales, marketing, and support teams and impacting operational efficiency. - Insufficient customer visibility
A consolidated view of both prospective and existing customers was essential to support growth and improve relationship management. - Campaign execution challenges
Slow and inefficient asset‑to‑campaign assignment made it difficult to manage marketing activity accurately and at speed. - Complex back‑end integrations
Stenn required Salesforce to integrate seamlessly with proprietary back‑end databases to support onboarding, compliance, and customer support workflows.
SOLUTION
Cooper Parry Digital delivered a comprehensive Salesforce transformation, migrating Stenn from HubSpot to a fully integrated Salesforce ecosystem spanning Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement.
The solution included:
- End‑to‑end CRM transformation
Salesforce Sales Cloud became the foundation for lead, opportunity, account, partnership, and revenue management, creating a single, scalable CRM platform. - Advanced marketing automation with Account Engagement
A bespoke Marketing Cloud Account Engagement implementation automated customer journeys, enabling Sales and Marketing teams to engage prospects at critical lifecycle stages with tailored messaging. - Enhanced campaign management
The Campaign Member Status Walloper app was implemented to automatically assign prospects and assets to campaigns, improving speed, accuracy, and campaign governance. - Bilateral API integrations
Secure, bi‑directional API connections sync Salesforce with Stenn’s back‑end systems, providing real‑time onboarding statuses, new leads, and customer updates. - Integrated customer onboarding and support
API data automatically associates onboarding and support processes with customer records in Service Cloud, improving visibility and operational alignment. - Comprehensive forecasting and intelligence
Custom forecasting and reporting solutions leverage API data and robust Salesforce data capture, enabling accurate revenue forecasting and productivity reporting. - Enhanced sales optimisation tools
Salesforce Einstein, Sales Engagement, and Revenue Intelligence were configured to support opportunity prioritisation and account management at scale.
VALUE ADDED
The Salesforce solution delivered by Cooper Parry Digital provided Stenn with a unified, insight‑driven platform capable of supporting sustained global growth.
Key outcomes included:
- A single, cohesive CRM platform
Sales, marketing, onboarding, and support teams now operate from one system, with consistent data and shared visibility across departments. - Improved marketing effectiveness and scalability
Automated campaigns and customer journeys allow Stenn to engage prospects more effectively while reducing manual effort. - Real‑time visibility into customer onboarding
Sales and partnership teams benefit from instant insight into onboarding progress, improving responsiveness and conversion. - Accurate forecasting and revenue insight
Enhanced data capture and reporting enable confident decision‑making and better commercial planning. - Optimised operational efficiency
Automation and integration replaced fragmented processes with streamlined workflows across the business. - A future‑ready Salesforce architecture
The solution is designed to scale effortlessly alongside Stenn’s continued growth in international markets.
