Creating a sensible AI strategy: 9 key components to success


Mark Lockton
22 October '24

2 minute read

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There is so much hype about AI now. And yet, we all know that AI is going to have a significant impact on all of us over the coming years.
That’s why we created a simple 9-point plan for creating an AI strategy for your business.

Point 1 -Start with the business goals

Don’t dive into AI just because of the hype

Think about what problems need solving first — like cutting down customer wait times, automating boring tasks, or predicting trends.

Point 2 – Check what you’ve got

Look at your current setup. Do you have the tech, data, or team to make this work?

If not, figure out what you’re missing before throwing money at AI

Point 3 – Get your data in shape

AI’s only as good as the data you give it. So, make sure you’ve got clean, usable data and a plan for keeping it that way. No shortcuts here!

Point 4 – Pick your battles

Don’t try to solve everything at once

Identify specific, high-value areas where AI can really make a difference

Start small, see some results, and build from there.

Point 5 – Build a mixed team

You’ll need a mix of skills, not just techies..  Bring in people who understand the day-to-day business, so you’re solving real problems — not just building fancy tools.

Point 6 – Decide on partners or DIY

You don’t need to build AI from scratch. Look at external partners and vendors if it makes sense.   Make sure their solutions fit what you need and can grow with you.

Point 7 – Think about ethics

AI has its fair share of ethical issues—bias, data privacy, etc.

Be transparent about how you’re using it and stay on top of the legal stuff
Trust is key!

Point 8 – Prepare your employees

AI will change the way people work, so make sure they’re on board

Offer training and show them how AI can help, not replace them.

Point 9 – Keep Improving

AI isn’t a one-off. Track how it’s performing, gather feedback, and keep enhancing and improving. You’ll learn a lot as you go.

Mark Lockton

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