Home  →  Team   →   James Peck

Contact Form

    Count me in. I'd love to hear from Cooper Parry about relevant updates and insights.

    What do you do?

    Fundamentally, my role breaks down into being either a problem solver or second-guessing issues my clients are likely to face as they scale their high growth businesses. I act as a tax soundboard for either VC or PE-backed businesses in relation to raising finance, scaling overseas operations, R&D tax credits, implementing share option and remuneration policies, shareholder considerations and buying and selling businesses to generate growth. I take a holistic view of a business and work with the key stakeholders to mitigate risk and drive value for the shareholders on future fundraise/liquidity events.  

    Why do you do it?

    One of my clients once said that working as a CFO in a high growth company is like being in a constant state of chaos, never knowing what is around the corner and what to anticipate next! My role is to bring some sense of calmness to the chaos. I have worked with high growth businesses for over 15 years, so I have either supported with issues that keep people up at night, or I can second guess when they are likely to appear around the corner and assist before they become an issue. I do this job partly because I like to be involved in the chaos but also because I like to fix problems and work alongside brilliant people in brilliant businesses. 

    What kind of projects have you been involved in?

    High growth businesses, by their nature, constantly have a multitude of ongoing projects which are driven towards fundraising or liquidity events.  I am constantly working on projects that support businesses gear up for future events by assisting to mitigate risk and maximizing value for stakeholders/shareholders or alternatively support businesses as they are going through either a fundraise, sale process or IPO.

    What’s on top of your bucket list?

    I have been fortunate enough to have travelled so much of the world, experiencing so many different cultures and trekking/diving/climbing across so many different climates and terrains.  I will never get bored of throwing on a backpack and searching for the next pristine beach, the perfect view across the mountains or diving down to experiencing another world.