Equity Incentives for High-Growth Teams: New EMI Rules Create New Opportunities


Andrew Holloway
8 July '26

7 minute read

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Equity incentives for high growth teams

When it comes to attracting, retaining and rewarding top talent, few tools are as powerful as a well-designed employee share scheme. 

For high-growth businesses in particular, equity incentives have long been a cornerstone of talent strategy – helping ambitious companies compete for exceptional people while aligning employees with long-term business growth. 

Recent changes announced by the Government have significantly altered the landscape, however, and Cooper Parry’s Equity Reward & Venture Capital Schemes team has seen a shift in opportunities. 

In our recent webinar, Equity Incentives for High-Growth Teams: New Rules, New OpportunitiesJames Peck, Head of Tech & High Growth Tax, and Andrew Holloway, Tax Partner, explored what these changes mean for founders, CFOs and leadership teams, and how businesses can make the most of the evolving employee incentives framework. 

EMI Share Options Become More Attractive Than Ever 

For years, the Enterprise Management Incentive (EMI) scheme has been widely regarded as the gold standard of UK employee share schemes. 

Designed specifically for growing businesses, EMI allows qualifying companies to grant tax-advantaged share options to employees, helping them participate in future value creation while benefiting from favourable tax treatment. 

Recent updates have significantly expanded access to the scheme – music to both ours and our clients’ ears – including: 

  • The employee headcount threshold has doubled from 250 to 500 employees 
  • The gross asset limit has increased from £30 million to £120 million 
  • The individual option limit has doubled from £3 million to £6 million 
  • The exercise period for EMI options has increased from 10 years to 15 years 

These changes dramatically increase the number of businesses eligible for EMI, particularly venture-backed and technology companies that may previously have grown beyond the historical limits.  

Founders and finance leaders of companies that previously relied on alternative structures may now find themselves back within EMI territory – and once again able to access one of the most tax-efficient employee incentive schemes available in the UK. 

Why High-Growth Companies Should Review Their Equity Incentive Plans 

The increased EMI thresholds mean there’s never been a better time to reassess whether your existing arrangements are still fit for purpose. 

As Andrew explained during the session, some businesses moved into Company Share Option Plans (CSOP) solely because they exceeded previous EMI limits. These organisations may now have new options available. 

That said, moving back to EMI isn’t always straightforward, and the right approach depends on a range of factors, including: 

  • Previous funding rounds 
  • Existing option structures 
  • Current company valuation 
  • Future exit plans 
  • Employee expectations 
  • Long-term retention objectives 

Many businesses also face a very different valuation environment than they did during the fundraising boom of 2021 and 2022. Share schemes established during that period may no longer provide the motivational impact originally intended, making now an ideal time to review incentive arrangements more holistically. 

Remember: there is no universal solution. The best employee share scheme is the one that aligns with your growth strategy, talent goals and future exit ambitions, and if you’re looking for support in planning that out, we’re here to help. 

The Biggest Share Scheme Mistake? Getting the Details Wrong 

While equity incentives can be incredibly effective, they aren’t risk-free. 

One recurring theme in James and Andrew’s chat was the importance of implementation and governance. 

Many businesses devote significant time to designing their share option schemes but far less attention to the administration that follows. And this is often where problems arise. 

Key areas that require a beady eye include: 

  • Confirming EMI eligibility 
  • Obtaining robust share valuations 
  • Securing HMRC approvals where appropriate (these are hugely beneficial) 
  • Completing all statutory filings 
  • Meeting notification deadlines 
  • Maintaining records for future due diligence exercises 

For high-growth businesses preparing for investment or exit, these details matter enormously. 

Issues that go unnoticed for years often surface during fundraising rounds, mergers and acquisitions, or private equity transactions – precisely when you don’t want any unexpected twists and complications.  

Why Investors and Buyers Scrutinise Employee Share Schemes  

As businesses scale towards a funding event or exit, due diligence processes become increasingly rigorous. 

So, in this case, it’s not HMRC but potential investors, acquirers and their advisers examining employee share schemes closely to identify any hidden tax exposure or compliance issues. 

Where an EMI scheme hasn’t been implemented correctly, the proverbial can hit the fan, and the consequences can be severe.  

Instead of benefiting from advantageous capital gains treatment, option holders could face significantly higher tax liabilities. In certain situations, the company itself may also become exposed to PAYE and National Insurance obligations. 

For CFOs, this makes share scheme compliance far more than a tax issue. It’s risk management, transaction readiness and value protection, all in one.  

The earlier these matters are reviewed by a specialist adviser, the greater the opportunity to address the potential concerns before they impact a future deal. 

Growth Shares, CSOPs and the Next Evolution of Equity Incentives 

Although EMI remains highly attractive, growing businesses should avoid viewing it as the only option available. 

As companies progress through Series A, Series B and later funding stages, incentive structures often become more sophisticated. 

Increasingly, businesses are combining: 

  • EMI options 
  • CSOP arrangements 
  • Growth shares 
  • Executive incentive plans 
  • Management equity structures 

These approaches can provide greater flexibility while continuing to align leadership teams with shareholder value creation. 

Does your incentive framework reflect your company’s stage of growth, ownership structure and long-term strategic objectives? If you don’t have the answers now, it’s time to start working towards them. 

The Human Side of Employee Equity 

While James and Andrew love getting into the technical nitty-gritty, one of the most important themes wasn’t technical at all. It was behavioural. 

Employee share schemes are often viewed through a legal or tax lens, but their primary purpose is to motivate people. 

The best equity plans help employees feel connected to the future success of the business. They create alignment, encourage retention and reward contribution during periods of rapid growth.  

That means you should start with people, not paperwork. 

Who are you trying to incentivise? 

What behaviours are you trying to encourage? 

What outcomes are you trying to achieve? 

Get a clear picture of the above, then you can determine which share scheme structure is most appropriate to bring those goals to life. 

Time for a Share Scheme Health Check? 

The latest EMI reforms represent some of the most significant (and exciting) changes to UK employee incentives in years. 

Whether you’re exploring EMI share options, reviewing a CSOP scheme, considering growth shares, preparing for investment, or planning an eventual exit, now is an opportune moment to take stock of whether your current approach is delivering maximum value. 

In a competitive talent market, a well-designed incentive plan can be a strategic growth tool. And if you need any support in realising that, our Equity Reward & Venture Capital Schemes team would love to chat.